Michel Herbelin
LIBERTÉ ÉTERNITÉ FIABILITÉ
In the last century, Michel Herbelin founded his eponymous brand as an independent family-owned traditional French watchmaking company in Charquemont, in the region of Haut-Doubs near the Swiss border.
Set in the heart of the manufacturing region of Fine Watchmaking – close to its main suppliers to ensure absolute control over production – the company has its own design studio within the workshops where watches are assembled.
Beautifully made in a price range from €300 to €2,000, Michel Herbelin watches are exclusively equipped with Swiss movements. In 2017, annual production reached 85,000 watches, with distribution through 3,000 points of sale across 50 countries.
Heir to a watchmaking tradition stretching back over 70 years, this Jura brand is spurred on by the passion of a family that has seen three generations take up the craft since 1947.
Today, Pierre-Michel Herbelin is at the helm as CEO, working alongside two of the founder’s grandchildren in the design and marketing departments – all of them driving forward the venture begun by their forefathers.
